How Yves Rocher Streamlined Creative Ops and Increased CVR by 25%

TL;DR

Yves Rocher, the iconic French cosmetics brand, needed a way to scale their creative process using performance data across their Israeli campaigns. With upspring, they transformed their ad performance reporting—saving hours every week and gaining faster, smarter insights. What used to take hours now takes minutes. What used to be hidden in data is now revealed instantly in stunning, simple dashboards - giving the team clarity, confidence, and control.

The Challenge: Scaling Beauty Campaigns with Speed and Precision

Yves Rocher runs high-volume digital campaigns to match the pace of modern beauty consumers. With a deep product catalog and a focus on performance marketing, their team was constantly launching, optimizing, and iterating across platforms.

They were already investing in reports and analysis, but needed something faster, clearer, and more scalable - something that could go beyond numbers to uncover why creatives were performing.

Speed Meets Intelligence: AI-Powered Creative Reporting That Delivers

Yves Rocher plugged into upspring to streamline their performance workflow. What stood out immediately? The speed and the ease of accessing creatives and their corresponding performance data.

upspring instantly pulled in all creative performance data, auto-tagged every asset, and surfaced clean, readable insights without a manual lift. Campaign managers could now make sense of dozens of creatives in a single glance - no spreadsheets, no wrangling.

It wasn’t just fast. It was smarter. AI powered every move, helping surface patterns, unlock hidden insights, and accelerate optimization across campaigns.

From Hours to Seconds: How AI Unlocked Instant Creative Clarity

upspring turned long reporting cycles into quick feedback loops. The team could:

Filter and explore creative performance by product line, message, or audience.
Easily and rapidly ideate based on what’s working for them—and for their competitors.
Share live creative performance insights across the team with just a few clicks.

It wasn't just faster. It was a better way of thinking about what drives performance. As part of their AI-first creative strategy, upspring’s creative analytics platform helped them scale ad performance decisions across channels.