How SLIMZ Transforms AI Insights to amazing +40% ROAS

Slimz Challenge

In a market overflowing with fast-moving competitors and a near-constant stream of new ads, Slimz needed more than intuition and isolated dashboards. They needed a way to spot what’s working, learn from competitors, and scale winning ideas faster.

As Slimz scaled its marketing, the creative team and the performance team faced four major hurdles:

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1. Fragmented Data – Creative and performance insights were scattered across Meta dashboards, spreadsheets, and different team silos.
   
2. Competitive Pressure – Rivals were launching new hooks and formats weekly. Slimz needed visibility into not only its own ads, but also what was resonating for others.
   
3. Creative Fatigue – Coming up with “the next winning concept” daily was draining. The team needed signals to help guide decisions—without endless guesswork.
4. Creative Overload - The team quickly found themselves overwhelmed by the sheer quantity of creative assets they needed to manage, analyze, and iterate on. With hundreds of variations in play, it became nearly impossible to track what was working, what was underperforming, and where to focus next.

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Ido Shazar, Director, Digital Marketing Strategist:

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“We wanted to bring AI into our workflow. A tool that could combine all performance data and creative insights into one place.
We needed guidance, not just more dashboards..”

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Why Slimz Chose Upspring.ai

Slimz turned to Upspring.ai as their creative intelligence compass. The platform gave them:

• All-in-one creative and performance tracking – weekly visibility across ads, campaigns, and competitors.
  
• Collaboration made simple – easier cross-team alignment versus relying on Meta’s siloed dashboards.
  
• AI-driven insights – not just numbers, but explanations of why something works and how to replicate it.

The Slimz team now logs into Upspring.ai multiple times per week to review creatives, spot competitor trends, and stress-test their own hypotheses.

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What happened?

The turning point came when Slimz began using two of Upspring’s unique capabilities:

1. AI-Powered Video Analysis

Upspring’s first game-changer was its frame-by-frame, second-by-second AI analysis. The system pinpointed where viewers dropped off—or where engagement spiked.

One insight stood out: In one of Slimz’s top UGC videos, engagement peaked when the model showed the product from the back or in profile view, rather than head-on. This insight was not intuitive. “Why would the back angle work better?” Yet the data was clear: the audience responded strongly to it.
Slimz acted quickly, producing a series of creatives that opened with the back view. The results were immediate—these became some of their best-performing ads to date.

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“We never would have thought of starting a video from the back. Today One of the best performing campaigns is the one we’ve created with Upspring.ai after learning this” 

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2. Competitor Hook Boards

The team built a dedicated board to track competitor videos, focusing specifically on Social video hooks. This all-in-one “view of views” revealed trends across rivals. They have learned that competitors often use “Pain points" as hooks. And that this is not a coincidence but a strategy - the most successful videos start with a pain and not a benefit or product demonstration as you would think.  The insights from these hooks directly shaped Slimz’s own creative strategy, informing both content and sequencing. The result: faster reaction time to competitor moves, and campaigns grounded in proof rather than guesswork.

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“The ability to see competitor patterns, spot trends, and translate them into our own brand strategy is pure gold.”

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The Impact

1. Better ROAS - 40% Increase! The best campaigns that they launched were based on Upspring's insights.

2. Higher Creative Hit Rate – Slimz dramatically increased the percentage of new ads that perform above benchmark.

3. Smarter Competitive Positioning – With real-time insights into rivals’ strategies, Slimz stays one step ahead.

4. Confidence & Direction – Upspring.ai became the brand’s “north star,” guiding them through the constant demand for new winning ideas.

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“For us, Upspring is a compass. It shows us the threads and patterns that lead to smarter decisions. Every week, it points us in the right direction.”

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Conclusion

In an industry where 90% of ads fail, Slimz uses Upspring.ai to identify the 10% that win—and scale them. By blending competitive intelligence, creative performance analysis, and AI-powered insights, Slimz transformed creative production from guesswork into a proof- based roadmap.

For Slimz, Upspring.ai isn’t just a tool but a compass. It’s a partner in turning creativity into predictable growth.

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About SLIMZ

Slimz is a successful fashion brand built around one mission: making women feel confident, comfortable, and stylish without compromise. Their signature SLIMZ-TECH fabric, developed over more than a year, is designed to give support and freedom simultaneously—allowing women to wear dresses and tops without bras or shapewear. Slimz has grown quickly in one of the most competitive categories in DTC commerce: women’s apparel.

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