How Marketing Agency Igloo Media Accelerated Growth with upspring’s Creative Intelligence

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The Challenge

Igloo Media set out to manage marketing across a diverse portfolio of global e-commerce brands. But growth brought challenges:

• Fragmented Creative Data – Teams juggled Meta dashboards, spreadsheets, and manual reports, making it hard to create a single view of creative performance. They tried Motion and Adnova, but found it clunky, with poor UI, and little tech innovation.
  
• Creative-Performance Gap – Media buyers had the numbers, creative strategists had the ideas — but there was no common ground to unify both sides.
  
• Client Communication Bottlenecks – Explaining insights to founders often meant building decks and chasing screenshots. Conversations lagged behind the pace of campaigns.
• ‍Competitive Pressure – Rivals constantly refreshed hooks and formats; Igloo needed to keep its clients ahead of the curve.
  
  

Why Igloo Media Chose upspring.ai

The team had already cycled through other platforms such as Motion (“It felt overpriced and stagnant”) and AdNova (“lacking innovation”). They chose upspring for four key reasons:

• Superior Technology – A more intuitive UI, with insights and recommendations beyond what others offered. It’s a tech company first.
  
• Competitor Research Tools – Real-time visibility into creative trends across competitors and categories.
  
• Client Alignment – Shared access to upspring.ai meant founders could dive into performance without waiting on reports.
  
• Credibility – Using upspring reinforced Igloo’s positioning as a forward-thinking, AI-powered agency.
  

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What Happened?

1. Streamlined Weekly Creative Workshops

Every week, Igloo now anchors client weekly sync in upspring. Instead of sending static reports, the team opens live dashboards, showing exactly which creatives, hooks, and competitors are driving results. This transformed Weekly’s from one-way reporting sessions into collaborative strategy discussions. Clients left meetings not just updated — but confident that their agency was ahead of the curve. When data is shared - it builds trust as we have one source of truth to rely on. 

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‍2. Edge over competing agencies‍

While most agencies still rely on screenshots from Ads Manager or dated decks, Igloo could walk into meetings with live insights, stronger hooks, and sharper creative direction. This made their work not only look smarter, but also perform better in-market. By using Upspring, Igloo’s creative strategists were able to design ads with stronger visuals and more resonant hooks. Instead of recycling ideas or guessing, they built creatives backed by data — consistently delivering assets that outperformed benchmarks and kept their brands ahead of competitors.

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3. Video Attention Analysis

upspring’s second-by-second video engagement toggle gave strategists fresh ammunition for client communication. By pointing to exact moments where audiences leaned in, Igloo could explain why certain edits or concepts worked.

This didn’t just optimize creative — it built trust with clients who could see the data behind every recommendation.

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“The video engagement toggle is excellent. If a video is 50 seconds long, we can see where people are rewatching, then front-load or remix that moment.”

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The Impact

• Improved Client Trust & Communication
  upspring turned weekly meetings into collaborative workshops. Clients saw their agency not just as executors, but as partners with superior tools and intelligence. This elevated Igloo’s reputation and reinforced long-term relationships.
  
  
• Faster, More Innovative Creative Cycles
  Instead of recycling old reports, strategists used upspring to quickly build data-backed briefs. This made Igloo appear fresher, faster, and more innovative than competitors who relied on slower reporting methods.
  
  
• Clear Differentiation Among Agencies
  With upspring, Igloo could confidently show they weren’t just “another agency.” They had sharper insights, better tools, and more persuasive narratives — helping them win trust and stand out.
  
  
• Cross-Team Alignment
  Creative strategists, media buyers, and account directors now worked from a single source of truth. No more silos, no more conflicting interpretations.

Conclusion

As a full-stack marketing partner, Igloo Media needed more than dashboards — it needed a creative intelligence agent. upspring.ai became that compass: unifying creative and performance data, sharpening competitive insights, and most importantly, transforming how Igloo communicates with its clients.

Every weekly is now grounded in upspring. Clients leave not just reassured, but impressed — seeing their agency as innovative, tech-powered, and deeply aligned with growth. In an industry where most tools blur together, upspring makes Igloo stand out — not just in execution, but in the conversations that win and keep clients.

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About Igloo Media

Igloo Media is a full-stack marketing agency that manages performance and creative across e-commerce categories. With a global team of specialists spanning the US, EU, and India, Igloo covers media buying, creative strategy and more.