Case Study
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May 19, 2025
Jonathan Krivelevich

How Fielderz Used AI to Sharpen Their Edge - and Retain 25% More Brands

TL;DR

Fielderz is an emerging creative performance agency with startup energy and a portfolio that rivals the big leagues - supporting brands like adidas, Steve Madden, and Warner Bros. With upspring, Fielderz unlocked AI firepower - without adding headcount. Deep insights, stunning reports, and detailed AI-powered creative performance breakdowns gave Fielderz a client-facing edge that feels enterprise-grade - helping them stand out and impress.

The Challenge: Competing with the Big Sharks - Without the Bulk

In a fast-moving creative landscape, standing out means more than delivering results - it means looking sharp while doing it. Fielderz was already running bold campaigns for big brands, but they wanted to show up even stronger.

Fielderz Brand Porfolio

Their edge? Intelligence. They needed a way to go deeper into their creative data - and present those insights with both speed and precision in a way that gave them an edge with clients. It wasn’t about more reports. It was about smarter, sharper ones - delivering unique value and elevated insights to a portfolio of top-tier brands.

That’s when they plugged into upspring.

How Fielderz Turned Raw Ad Data into AI-Powered Insights - In a Breeze

Plugging into upspring wasn’t just a workflow upgrade - it was a perception shift. Fielderz went from delivering good reports to delivering insight-rich, AI-powered stories that clients could instantly understand and act on.

In seconds, upspring parsed dozens of creatives, automatically tagged every element, and surfaced patterns no spreadsheet could. Instead of digging for answers, Fielderz had winning creative combinations, performance breakdowns, and visual creative insights ready to go - all presented in polished, brand-ready formats.

The result? Faster answers. Smarter conversations. And a more polished, strategic way to stand out to clients - proving not just that their work performs, but that they truly understand why.

Turning Insight Into an Edge

Suddenly, Fielderz wasn’t just analyzing performance. They were showcasing expertise.

With upspring’s advanced customization tools, they built smart filters on the fly: “Give me video ads with more than 1,000 impressions in the last week, this ad spend range, and this exact copy variant.” What used to take hours? Now done in seconds.

They tapped into upspring’s automated AI tagging system - auto-labeling every creative element from headline tone to color palette to product type. It gave them a way to tell the stotry behind the numbers.

Fielderz didn’t just react - they started leading. With upspring’s creative analytics tools, they quickly understood what made their ads perform. The platform’s slick ad performance reporting helped them shine in brand pitches and in every ad performance audit, while AI-powered insights turned hours of manual work into instant, actionable decisions.

From raw data to client-facing storytelling, they weren’t just optimizing. They were elevating. When they shared upspring’s reports with clients, the reaction was clear - stunned by the depth, scale, and precision of the insights, Fielderz instantly stood out as a smarter, more sophisticated partner.

The Transformation

With upspring, Fielderz turned from a fast-moving team into a tech-powered partner. They worked lean, but looked like an enterprise. They showed up with clarity, speed, and creative intelligence that impressed even the savviest clients.

Final Word

Fielderz didn’t need to be massive to make a massive impact. With upspring, they got the AI-powered insight and presentation layer that helped them stand out - sharper reports, faster answers, and a big-agency shine that elevated their game without inflating their headcount.

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