ROAS increased by +31%: How Fans Legacy Scaled Growth with Creative Intelligence Insights

Fans Legacy creates unique, football-inspired gifts that connect deeply with fans and their families. The Brand was founded by Tomer Arzoan, who was also Co-founder of MAËLYS - one of upspring’s design partners.

Tomer has a rich background in performance marketing, yet as the brand grew, they faced challenges familiar to every fast-scaling DTC brand:

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• Unclear Creative Signals – Which moments in their ads drove sales? Was it the unboxing? The quality of the gift? The price? Or something else entirely?

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• Competitive Pressure – Rivals were constantly launching fresh football merchandise campaigns. Fans Legacy needed a way to keep pace with trends and avoid creative fatigue.

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• ‍Scaling Spend with Confidence – Growth required more ad budget, but only if they could prove that their creative was consistently driving ROI.

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Why Fans Legacy Chose Upspring.ai

The team wanted a platform that didn’t just report numbers but revealed why campaigns performed the way they did. Upspring delivered the game changing capability with it's Insights Engine that allows for second-by-second, data-driven view into what audiences respond to most in the ad.

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Discovering the Real Hook with AI Insights

By analyzing thousands of ad views, Upspring revealed that the biggest engagement spikes happened when children reacted to receiving their football gifts — not when ads highlighted product quality or price.

• Ads that opened with authentic kid reactions delivered a +42% lift in CTR and +27% higher ROAS.
• Meanwhile, creative focusing on price or product details showed no meaningful uplift.

Tomer explains:

“It sounds obvious in hindsight, but we never realized the kid’s joy was the story. Upspring’s AI made it crystal clear, and once we leaned into that, everything changed.”

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The Impact

• Better ROAS – Fans Legacy’s overall ROAS increased by +31% after adopting Upspring.
  
• Bigger Budgets, Faster Growth – With stronger creative performance, the brand confidently increased ad spend by +45% quarter-over-quarter.‍
• Sustained Growth Engine – More budget + better creative = accelerated sales momentum, without creative fatigue.

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Conclusion

For Fans Legacy, growth didn’t come from guessing — it came from clarity. Upspring’s AI Insights revealed the emotional core of their winning ads, while Creative Spin gave them a shortcut to scale on proven competitor strategies.

The result: higher ROAS, bigger budgets, and faster growth. With Upspring, Fans Legacy transformed creative production from a guessing game into a repeatable system for success.

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About Fans Legacy

Fans Legacy is a global brand dedicated to celebrating the love of football with unique, high-quality gifts. From nostalgic keepsakes to memorable fan experiences, their mission is to help families and fans share the joy of the game across generations.

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