Watch the ad and the page, not just the ad.
One Black Friday ad promised up to 70% off. The page it linked to showed about 50%. Another ad said 40% off sitewide, and its page said 50%. If you only watch competitors' ads, you miss what shoppers actually see when they click.
Black Friday falls on Nov 27, 2026, but sale week starts weeks before, and pages change daily. An ad that says 50% off tells you little on its own. The page behind the ad is what a shopper sees.
See what competitors promise and what they deliver.
Upspring shows you what competitors are promising. Firecrawl shows you what they are actually delivering. Together, this is what you get each morning during sale week:
Live sale ads in your category and which offer types are rising. A scraper can read a page if you know which page to read. Upspring tells you which pages matter: live ads in your category, who runs them, the hook, the offer, the landing page, ranked by how widely they run.
The pages behind the top ads. Firecrawl reads the real price and offer on each landing page, so you see what shoppers see when they click.
Alerts when a price or offer changes. Pages shift through sale week. Track the ones that matter and get notified when something moves.
The scale of each advertiser. Upspring's scale tiers for spend, traffic, and sales let you notice when a competitor is ramping up. More live ads and a jump in scale tier as Black Friday gets closer show a heavy push, not a small test. The tiers are modelled estimates, never exact figures.
In one test run on apparel, percentage discounts made up 73% of the strongest ads that started in the last 7 days, against 55% of the strongest ads overall. That is 1.3 times their usual share. The sample was small, so check your own category before you rely on a ratio.
Structured advertiser and offer data, not raw ads.
Upspring gives AI live ads from any advertiser as context it can load. It preprocesses each ad so the AI understands what it says, shows, claims, and links to. For how that works, see How to make Claude understand ad creatives.
Upspring tracks Meta ads today, with other platforms on the way. It processes millions of ads every week and covers over 15 million domains. For each ad it keeps the advertiser, offer, and landing page as structured fields, so you see which offers are rising across a category instead of scrolling ads one by one. Upspring labels each ad by hook and offer type, and adds rough scale tiers for spend, traffic, and sales. The labels and tiers are modelled estimates, never exact figures. Country and language filters are live.
E-commerce marketers planning or running Black Friday promos.
This is for e-commerce marketers and growth leads at mid-market advertisers. Start tracking a couple of weeks before Nov 27. Many advertisers launch early and change offers through sale week.
Connect Upspring to see live sale ads in your category.
Try Upspring to see the live sale ads in your category. You can ask an AI assistant like Claude in plain English to find Black Friday ads, check which offer types are rising, and read what the landing pages show. For how to connect, see Upspring MCP.
Firecrawl Alexandria is Firecrawl's library of data tools behind one Firecrawl API key. Upspring's live ads are one of them. For details, see the Upspring page on Firecrawl Alexandria. Builders can grab Juan Hernandez's open-source radar at github.com/JuampiHernandez/black-friday-ad-radar.
Five questions about tracking Black Friday ads.
When should I start tracking Black Friday ads?
A couple of weeks before Nov 27. Many advertisers launch early and change offers through sale week.
Why look at the landing page and not just the ad?
The ad shows the hook, the page shows the real price and offer, and that is what changes.
Do I need to code?
No. Connect it to an AI assistant like Claude and ask in plain English, or builders can use Juan's repo.
What do Upspring and Firecrawl each do?
Upspring supplies the live ads. Firecrawl reads and watches the pages they link to.
How can I tell if a competitor is going heavy on Black Friday?
Watch the number of live ads and the scale tier. More ads and a tier jump show a heavy push, not a small test.
Built by Juan Hernandez from Firecrawl.
This guide was written by Juan (Juampi) Hernandez from Firecrawl as a collaboration between Firecrawl and Upspring. It is for e-commerce marketers and growth teams. The companion code repository is at github.com/JuampiHernandez/black-friday-ad-radar.