AI can reason about almost anything. Not advertising.
Your AI has read the web. It can pull apart a filing, summarize a market, argue both sides of a strategy. Then you ask it a simple question about advertising, what your competitors are running right now, which angles are working in your category, who is actually spending, and it goes quiet.
The reason is not intelligence. It's that ads were never data. Every ad is a video, an image, a headline, a landing page, scattered across a dozen platforms that were built for buyers, not for readers. There is no clean feed of the world's advertising, so the advertising world stays a blind spot in an otherwise well-read model.
You can close that gap by hand, one ad at a time, and teams do. It doesn't scale. Watching a competitor's creative library is a person's afternoon; watching a market is a department.
Every live ad, turned into context.
Upspring reads the world's live advertising and turns it into structured, reasoning-ready data. We collect ads across every major platform, then process the creative itself: what happens in the video, what the image shows, what the copy claims, where the landing page sends you, all of it labeled and queryable.
Then we enrich the advertisers behind the ads. Each one is resolved to a real company and graded on independent scales for spend, traffic, and sales, from D to A+, so you can tell a serious operator from a test budget without guessing.
Live ads from every major ad platform, kept current as campaigns change.
Video, images, copy, and landing pages become labeled, comparable attributes.
Every advertiser resolved and graded on spend, traffic, and sales, D to A+.
We process the ads. Your AI does the thinking.
We don't ship you insights. Pre-digested takeaways are someone else's reasoning, frozen at the moment they were written, and they're rarely the answer to the question you actually have.
What we ship is context. Clean, current, structured, and small enough to reason over. A processed ad carries the meaning of the creative without the weight of it, up to 10x fewer tokens than pushing raw video and pages through a model. Your AI gets the whole picture and reaches its own conclusions.
Plug it in, build on it, or explore it.
One infrastructure, three surfaces, depending on who is asking and what they're building.
Connect Upspring to Claude or any AI client and ask in plain language.
Build advertisers, ads, and market data directly into your own product.
Explore the advertising landscape yourself, no integration required.
Most teams start with MCP because it takes minutes, then move to the API once the questions turn into a feature.
The hard part, done once.
Collection, creative processing, advertiser resolution, and keeping all of it fresh is real engineering, and none of it is what your customers pay you for. It's the undifferentiated layer everyone in this space rebuilds, badly, on their way to the thing they actually wanted to build.
So we built it as infrastructure. One layer, maintained by us, that stays current as platforms change and campaigns rotate. You consume it. Your engineers stay on your product.
An AI that can see the whole market.
When advertising becomes data, the questions change. You stop asking what a single competitor is running and start asking what an entire category is doing, which claims are spreading, which advertisers are scaling, what's new this week and what quietly stopped.
That's what we're building toward. Your AI already knows how to think. We're giving it the world's advertising to think with.