Claude reasons about a description of your ad.
Ask Claude to review your ad, and by default it can only work with what you tell it: a caption, a headline, maybe a screenshot you paste in. It's reasoning about a description of your ad, not the creative itself.
What "understanding a creative" actually means.
Not just "here's an image or a video." Upspring preprocesses your creative so Claude can reason about the hook, the visual pattern, who it's built for, how it compares to what's working elsewhere in the category, and whether it fits your own brand's history, not just this one ad in isolation.
Connect it.
1. Open Claude, click your name, then Settings.
2. Go to Connectors, click Discover.
3. Search "Upspring," click Connect.
4. Sign up for Upspring.ai first if you haven't already. No card required.
Begin with a specific ad.
Start by letting Claude analyze a specific creative from your library with Upspring.
"Look at my last ad, what's the hook doing, and who is it actually speaking to?"
Ground it in the market.
Compare your creative to its category without losing context or wasting tokens. With Upspring, Claude can now reason over every creative in the market and in your own account without losing the context and burning tokens.
"How does this ad's hook compare to what's working in my category right now?"
Use it to write the next one.
Once Claude can see the creative, not just the caption, it can build on it.
"Write me a new hook in the same style, for an audience I haven't targeted yet."
Keep your own judgment.
Upspring surfaces the pattern, not the decision, in a way you and Claude can decide. It'll tell you what's working and why, it won't tell you what to make next. That call stays yours.