×Upspring
We use Upspring to enrich the advertisers and ads inside our own product. It gives us a much deeper data layer without having to build and maintain the collection and creative processing ourselves.TamirFounder · 40rty
About 40rty
40rty is an ad-intelligence platform that helps performance teams understand what's working across their market. Their product surfaces competitor advertisers, creative patterns, and spend signals, all in one place, so marketers can move faster than manual research allows.
To do that well, 40rty needs a deep, current data layer underneath their product: not just which ads exist, but what's in them, who's running them, and how they compare across a category.
Building the data layer was never the point.
The value 40rty delivers lives in their product and their interface. But to power it, they were on the hook for the hardest, least differentiated part of the stack: collecting ads across platforms and turning raw creative into structured, queryable data.
Ads live behind a dozen platforms, each with its own access, formats, and churn.
Turning video, images, copy, and landing pages into labeled data is a whole system.
Every engineer on collection is an engineer not building the product customers pay for.
A creative data layer they didn't have to build.
Upspring already collects and understands ads across every major platform, and exposes them as structured, reasoning-ready data through a single API. 40rty pulls advertisers, ads, creative attributes, and scale signals directly, and renders them inside their own product.
Instead of maintaining scrapers and creative-processing pipelines, 40rty's team consumes a clean, enriched feed: advertisers resolved to domains, ads broken into copy, headlines, and creative tags, and each advertiser graded on independent spend, traffic, and sales scales.
Deeper data, without the data team.
40rty ships a richer product with a fraction of the infrastructure. New markets and verticals light up as soon as Upspring covers them, and their engineers stay focused on the interface and intelligence their customers actually see.