TL;DR
Yves Rocher, the iconic French cosmetics brand, needed a way to scale their creative process using performance data across their Israeli campaigns. With upspring, they transformed their ad performance reporting—saving hours every week and gaining faster, smarter insights. What used to take hours now takes minutes. What used to be hidden in data is now revealed instantly in stunning, simple dashboards - giving the team clarity, confidence, and control.
The Challenge: Scaling Beauty Campaigns with Speed and Precision
Yves Rocher runs high-volume digital campaigns to match the pace of modern beauty consumers. With a deep product catalog and a focus on performance marketing, their team was constantly launching, optimizing, and iterating across platforms.
They were already investing in reports and analysis, but needed something faster, clearer, and more scalable - something that could keep up with the pace of their campaigns and deliver insights their team could act on immediately.
The Solution: upspring as the Creative Intelligence Layer
With upspring, Yves Rocher got more than a dashboard. They got a creative performance engine:
- Instant Visual Reports - No more spreadsheet gymnastics. Performance data is now beautifully visualized and ready to share.
- AI-Powered Insights - Automatic tagging, trend detection, and creative scoring help the team know what's working - and why.
- Time Saved - Hours previously spent pulling and formatting reports are now spent on strategy and execution.
The Impact
- +25% CVR - Clearer insights led to better creative decisions - and stronger conversion rates.
- Hours Saved Weekly - Reporting that once took a full day now takes minutes.
- Team Alignment - Creative, performance, and leadership now share the same view of what's working.
In Their Words
"upspring gave us the visibility we were missing. Now we can see what's performing, adjust quickly, and spend more time on creative strategy instead of manual reporting."
— Yves Rocher Israel Marketing Team
Takeaway
Great creative is only half the battle. Knowing what works - and why - is what separates good campaigns from great ones. Yves Rocher used upspring to close that gap, and the results speak for themselves.