How Igloo Media Won New Clients and Accelerated Growth with Creative Intelligence

About Igloo Media: Igloo Media is a marketing agency managing a diverse portfolio of global e-commerce brands. As they scaled up, Igloo faced growing pains familiar to many agencies – from data silos to communication bottlenecks. They turned to Upspring’s creative intelligence platform to help sharpen their competitive edge.

The Challenge

• Disjointed Data and Teams: Igloo’s media buyers had performance data in Ads Manager, while creative strategists worked from storyboards and intuition. There was no “single source of truth” linking creative elements to results, making collaboration difficult. The lack of a unified view meant insights often fell through the cracks.
• Cumbersome Reporting: Explaining campaign performance to clients (often startup founders) was labor-intensive. The team spent hours pulling metrics and screenshots into slide decks. By the time insights were presented, the data was already days or weeks old – far too slow in the fast-paced world of social advertising.
• Trials with Other Tools: Igloo experimented with other analytics platforms (they even tried Motion, a popular creative analytics app, and a tool called AdNova) but found limitations. One felt overpriced and stagnant in innovation; the other lacked the depth of insight needed. Igloo needed a more cutting-edge solution to keep up with industry trends and outperform competitors.
• Competitive Pressure on Clients: Their clients’ competitors were constantly refreshing ads, testing new hooks and formats. Without stronger creative intel, Igloo risked letting client campaigns fall behind the curve in a quickly evolving market.

Why Igloo Media Chose Upspring.ai

Igloo Media ultimately chose Upspring for its comprehensive approach to creative data and ease of use. Key reasons included:

• Superior, Intuitive Technology: Upspring’s interface was clean and easy for both creative and analytical team members. Advanced AI insights (like automatic detection of hooks, viewer drop-off points, and fatigue signals) went beyond what any spreadsheet or basic dashboard could offer.
• Unified Creative + Performance Dashboard: For the first time, Igloo’s creatives and media buyers were looking at the same dashboard. Upspring merges creative analytics with performance metrics, so everyone could see which visuals and messages are driving KPIs. This unified view effectively bridged the creative-performance gap, fostering better team collaboration and faster decision-making.
• Instant, Shareable Reports: Instead of building slide decks for each client, Igloo could now generate a live link report in Upspring to show clients exactly which ads were winning and why. These interactive reports made client communications more transparent and efficient – clients could see real-time data on their own, or in meetings, without endless email attachments.
• Competitive Intelligence Built-In: Upspring’s platform came with a rich advertising library and competitor tracking. Igloo’s strategists gained the ability to quickly scout and analyze competitors’ top-performing ads across social platforms. This not only inspired new creative ideas but also equipped Igloo to proactively advise clients on emerging trends (“We noticed competitor X is having success with influencer testimonial videos – let’s test a similar concept”).
• Proven Results and Innovation: Upspring’s focus on creative intelligence aligned with Igloo’s forward-thinking approach. The agency saw that Upspring was continually innovating (e.g. AI models that decode which elements in a video grab attention), which gave them confidence it wouldn’t become “just another stagnant tool” but a long-term partner in growth.

The Results

Implementing Upspring.ai delivered tangible growth for Igloo Media’s business and its clients. Within weeks, they saw major improvements:

• 2× Faster Reporting & Analysis: Automated analytics cut reporting time in half. What used to require a dedicated analyst’s afternoon in Excel now takes minutes. Igloo’s team can pull up performance insights on the fly, enabling them to respond to campaign data twice as fast as before.
• +24% Client Retention Increase: With clearer, data-backed storytelling about campaign performance, Igloo strengthened trust with their existing clients. The ease of sharing Upspring’s insights (instead of opaque or delayed reports) meant clients felt more in tune with their campaigns. Satisfied with the transparency and proactivity, more clients renewed and extended their contracts – resulting in an estimated +40% longer average client retention (a figure Igloo attributes largely to Upspring’s impact).
• 5+ New Major Clients Won: Upspring didn’t just help Igloo keep clients happy; it became a secret weapon in winning new business. In pitches, Igloo impressed prospects by live-demoing creative insights – for example, showing a prospective ecommerce client how their current ad creative stacked up against a competitor’s, and pinpointing opportunities for improvement. By showcasing this creative intelligence capability, Igloo set itself apart from other agencies. In the last quarter alone, Igloo signed [5] new large clients, deals in which Upspring-powered analysis played a significant role in convincing the brands.
• Higher Performance for Client Campaigns: The improved internal workflow quickly translated into better outcomes in campaigns. With Upspring guiding optimizations, Igloo was able to boost key metrics for clients. In one case, a client’s paid social ROAS jumped by 14% after Igloo identified (via Upspring) a set of winning ads and shifted spend toward them. In another, upspring’s fatigue alert feature helped Igloo catch a declining ad early, pause it, and replace it with fresh creative – saving an estimated 30% of the budget from being spent on a burning-out campaign.
• Elevated Creative Strategy: By having data to back up creative decisions, Igloo’s team became bolder and more innovative. They now run creative experiments with clear hypotheses (informed by Upspring insights) and learn quickly. The collaboration between media buyers and creatives is smoother since both sides understand what visuals work best. This accelerated iteration cycle means Igloo’s clients get to market with new creatives faster, staying ahead of competitor moves.

What Igloo Media's Leadership Says

Bottom Line: Upspring.ai enabled Igloo Media to transform its operations and value proposition. The agency operates more efficiently, speaks the language of data + creativity fluently, and has leveraged that to both delight existing clients and win new ones. In a market where agencies must prove their creative impact, Upspring gave Igloo the intelligence and confidence to stand out – driving real growth for their business.