How Brand.co Streamlined Creative Workflow and Boosted ROI with Upspring.ai

About Brand.co: Brand.co is a leading performance marketing agency managing campaigns for several big D2C brands. With an “obsessive focus on performance”, they continuously test new strategies and deliver weekly reports for clients. As digital advertising evolves and creative becomes the key driver of results, Brand.co needed a more efficient, data-driven way to manage creative at scale.

The Challenge

• Manual, Fragmented Analysis: Brand.co’s team juggled multiple ad accounts and channels, relying on spreadsheets and Meta dashboards to analyze creative performance. This piecemeal process was time-consuming and made it difficult to get a unified view of what was working across all their D2C clients.
• Creative Volume and Velocity: Their clients launch dozens of new ads every week. Identifying winning creatives fast enough – and retiring the duds – was a constant struggle. In a post-iOS14 world where targeting is less reliable, creative optimization is everything, and Brand.co needed to keep up with the pace.
• Maintaining Client ROI: With no long-term contracts, Brand.co lives on delivering results. They had to ensure ad spend was going to high-performing creative, but unclear data made it hard to confidently scale campaigns without risk.
• Competitive Pressure: The agency also had to keep their clients ahead of rivals. Monitoring competitor ads (by manually trawling libraries) took too much effort, meaning opportunities to capitalize on trends could be missed.

Why Brand.co Chose Upspring.ai

After evaluating various tools – including using ad library aggregators and legacy analytics platforms – Brand.co sought an all-in-one solution. They chose Upspring for several key reasons:

• Unified Creative Intelligence: Upspring provided a single dashboard where performance marketers and creative strategists could see the same data. No more jumping between spreadsheets and tools – every creative’s metrics and insights were in one place, updated in real time.
• AI-Powered Insights (Beyond Basic Metrics): Unlike simpler tools that just show CTRs and ROAS, Upspring’s AI analyzes each ad to reveal why it performs well. The team could see patterns like which video scenes hooked viewers or which product images drove clicks, enabling truly data-backed creative decisions.
• Efficiency and Automation: Reporting that once took hours is now largely automated. Upspring’s platform generates digestible insights and visual reports at the click of a button, freeing the team from manual number-crunching. This saved Brand.co valuable time every week (approximately 30 hours saved in reporting and analysis).
• Competitive Ad Intelligence: Upspring includes a rich competitor ad library with AI analysis. Brand.co can instantly scout what ads other top D2C brands are running and what’s trending. This feature replaced the need for separate tools (like MagicBrief) and gave them a creative edge to proactively advise clients.

The Results

By integrating Upspring.ai into their workflow, Brand.co achieved impressive improvements for both their internal team efficiency and client campaign outcomes:

• 3× Faster Creative Analysis: The team now identifies winning creatives in a fraction of the time. By spotting effective ads quickly, they accelerated the test-and-learn cycle and reacted to trends 30% faster.
• Significant Time Savings: Automated data aggregation and reporting cut out countless manual hours. Brand.co estimates that each strategist saves 30 hours per week on reporting tasks, allowing more focus on creative strategy and client collaboration.
• Improved Client ROI: With Upspring guiding budget toward proven high-ROI ads, several Brand.co clients enjoyed higher returns. For example, one consumer apparel client saw a 14% lift in ROAS after Brand.co reallocated spend to ads featuring a compelling UGC video that Upspring identified as a top performer. Overall, the agency reports an average +12% increase in campaign ROAS across key accounts since adopting Upspring.
• Better Creative Decisions: The data-driven approach led to smarter creative production. Upspring’s insights showed, for instance, that authentic lifestyle imagery outperformed studio product shots for a home goods client – resulting in a new content direction that boosted conversion rates. Such concrete findings removed guesswork and drove up engagement on new creatives.
• Stronger Client Relationships: Faster insights and transparent results strengthened Brand.co’s value to clients. They can now provide weekly updates packed with actionable intel (e.g. “Video ads with an unboxing scene are driving 30% higher click-through – let’s produce more of those”). This proactive optimization, backed by hard data, has helped Brand.co retain and impress their high-value D2C clients.

What Brand.co's Leadership Says

Bottom Line: By partnering with Upspring.ai, Brand.co transformed its creative optimization process from a slow, manual grind into a smart, AI-assisted workflow. The agency now delivers better results in less time – a win-win that keeps their D2C clients' growth on track and solidifies Brand.co's reputation as an innovative, performance-driven partner.

Case Study: How Brand.co Built a Scalable Creative Intelligence Engine for the World’s Best D2C Brands

About Brand.co

Brand.co is a leading D2C growth agency working with some of the strongest brands and teams in performance marketing. Their roster includes brands like OneBone, Home Chef, and KUT (plus additional top-tier D2C accounts). They’re also known for working closely with senior creative strategists and performance leads at high-spend advertisers - where creative is the main growth lever.

The Challenge

Brand.co runs creative strategy across multiple large D2C accounts at once, with dozens of launches weekly per brand. The bottleneck wasn’t execution - it was insight velocity:

• Too much time spent pulling data + screenshots for weekly “what’s working” reports
• Hard to consistently explain why winners win across brands and teams
• Competitor learning was manual and inconsistent
• Creative strategy decisions were taking days instead of hours

Why Upspring

Upspring became their creative intelligence system of record:

• One place to see what worked for each brand, competitors, and broader market patterns
• AI insights that translate performance into concrete creative direction
• Shareable, executive-ready reports for client stakeholders
• Faster iteration loops - less gut feel, more proof

What Upspring Helped Them Do (Concrete Example)

Upspring flagged a clear cross-account pattern:

UGC where the speaker looks directly into the camera + opens with an emotional “why” outperformed product-first intros.

Brand.co rolled this into their creative briefs across multiple brands, tightening hooks and increasing creative hit-rate.

Bottom line: Upspring helped Brand.co operate like a creative intelligence lab at scale - across world-class D2C brands - with faster decisions, cleaner reporting, and higher-performing creative.