Fans Legacy creates unique, football-inspired gifts that connect deeply with fans and their families. The Brand was founded by Tomer Arzoan, who was also Co-founder of MAËLYS - one of upspring's design partners.
Tomer has a rich background in performance marketing, yet as the brand grew, they faced challenges familiar to every fast-scaling DTC brand:
- Unclear Creative Signals – Which moments in their ads drove sales? Was it the unboxing? The quality of the gift? The price? Or something else entirely?
- Competitive Pressure – Rivals were constantly launching fresh football merchandise campaigns. Fans Legacy needed a way to keep pace with trends and avoid creative fatigue.
- Scaling Spend with Confidence – Growth required more ad budget, but only if they could prove that their creative was consistently driving ROI.
Why Fans Legacy Chose Upspring.ai
The team wanted a platform that didn't just report numbers but revealed why campaigns performed the way they did. Upspring delivered the game changing capability with it's Insights Engine that allows for second-by-second, data-driven view into what audiences respond to most in the ad.
The Results
- +31% ROAS Increase – By focusing ad spend on creatives proven to convert, Fans Legacy saw a significant lift in return on ad spend.
- Faster Creative Iteration – The team reduced their creative testing cycle from weeks to days, launching new concepts faster and with more confidence.
- Clear Competitive Visibility – With access to competitor ad analysis, Fans Legacy stayed ahead of trends and avoided creative blind spots.
The Takeaway
Scaling a DTC brand isn't just about spending more—it's about knowing what works. Fans Legacy used Upspring.ai to turn creative data into a growth engine, proving that the right insights can drive serious results.