Slimz Challenge
In a market overflowing with fast-moving competitors and a near-constant stream of new ads, Slimz needed more than intuition and isolated dashboards. They needed a way to spot what's working, learn from competitors, and scale winning ideas faster.
As Slimz scaled its marketing, the creative team and the performance team faced four major hurdles:
- Fragmented Data – Creative and performance insights were scattered across Meta dashboards, spreadsheets, and different team silos.
- Competitive Pressure – Rivals were launching new hooks and formats weekly. Slimz needed visibility into not only its own ads, but also what was resonating for others.
- Creative Fatigue – Coming up with "the next winning concept" daily was draining. The team needed signals to help guide decisions—without endless guesswork.
- Creative Overload - The team quickly found themselves overwhelmed by the sheer quantity of creative assets they needed to manage, analyze, and iterate on. With hundreds of variations in play, it became nearly impossible to track what was working, what was underperforming, and where to focus next.
Ido Shazar, Director, Digital Marketing Strategist:
"We wanted to bring AI into our workflow. A tool that could combine all performance data and creative insights into one place.
We needed guidance, not just more dashboards.."
Why Slimz Chose Upspring.ai
Slimz turned to Upspring.ai as their creative intelligence compass. The platform gave them:
- All-in-one creative and performance tracking – weekly views, creative tagging, and automatic alerts.
- AI-powered ad library – Browse what competitors are running and get inspired by what's working in the market.
- Smart, actionable recommendations – Instead of asking "What do we test next?", the team got direct signals on which visuals, hooks, and formats to double down on.
The Results: +40% ROAS in 60 Days
Within two months, Slimz saw significant gains:
- +40% ROAS – Clear creative guidance meant faster pivots, fewer misfires, and more efficient spend.
- Faster Iteration – Weekly creative cycles shrank. The team no longer needed to wait for end-of-month reports to act.
- Competitive Clarity – With visibility into competitor ads, Slimz stayed ahead of emerging trends—not behind them.
The Takeaway
In fast-moving markets, brands that see more and move faster win. Slimz used Upspring.ai to transform scattered data into focused action—and it paid off.