The Challenge
Igloo Media set out to manage marketing across a diverse portfolio of global e-commerce brands. But growth brought challenges:
- Fragmented Creative Data – Teams juggled Meta dashboards, spreadsheets, and manual reports, making it hard to create a single view of creative performance. They tried Motion and Adnova, but found it clunky, with poor UI, and little tech innovation.
- Creative-Performance Gap – Media buyers had the numbers, creative strategists had the ideas — but there was no common ground to unify both sides.
- Client Communication Bottlenecks – Explaining insights to founders often meant building decks and chasing screenshots. Conversations lagged behind the pace of campaigns.
- Competitive Pressure – Rivals constantly refreshed hooks and formats; Igloo needed to keep its clients ahead of the curve.
Why Igloo Media Chose upspring.ai
The team had already cycled through other platforms such as Motion ("It felt overpriced and stagnant") and AdNova ("lacking innovation"). They chose upspring for four key reasons:
- Superior Technology – A more intuitive UI, with insights and recommendations beyond what spreadsheet jockeys could produce.
- Unified Creative + Performance View – One dashboard that media buyers and creative strategists could share.
- Shareable Reports – Instant links to show founders exactly which ads were winning—and why.
- Competitive Intel – A rich ad library to scout competitor strategies and spark new concepts.
The Results: Faster Insights, Stronger Retention
Within weeks of deploying upspring, Igloo Media saw measurable improvements:
- +40 % Client Retention – Clearer reporting and proactive insights strengthened trust and extended contracts.
- 2× Faster Reporting – Automated dashboards replaced hours of manual assembly.
- Bridged the Creative-Performance Gap – Media and creative teams now speak the same language, accelerating iteration cycles.
Team Perspective
"upspring finally gave us a single source of truth. We used to waste hours stitching reports together; now we send clients a link and the insights speak for themselves."
— Igloo Media Team
The Upspring Effect
For agencies juggling multiple brands and tight timelines, creative intelligence isn't a luxury—it's the edge that separates good from great. Igloo Media's story shows what's possible when the right platform meets a team ready to move fast.