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Case Study
5 min
May 10, 2025

How Fielderz Used AI to Sharpen Their Edge - and Retain 25% More Brands

How Fielderz Used AI to Sharpen Their Edge - and Retain 25% More Brands

TL;DR

Fielderz is an emerging creative performance agency with startup energy and a portfolio that rivals the big leagues - supporting brands like adidas, Steve Madden, and Warner Bros. With upspring, Fielderz unlocked AI firepower - without adding headcount. Deep insights, stunning reports, and detailed AI-powered creative performance breakdowns gave Fielderz a client-facing edge that feels enterprise-grade - helping them stand out and impress.

The Challenge: Competing with the Big Sharks - Without the Bulk

In a fast-moving creative landscape, standing out means more than delivering results - it means looking sharp while doing it. Fielderz was already running bold campaigns for big brands, but they wanted to show up even stronger.

Fielderz Brand Porfolio

Their edge? Intelligence. They needed a way to go deeper into their creative data - and present those insights with both speed and precision in a way that gave them an edge with clients. It wasn't about adding people. It was about leveraging AI.

The Solution: upspring as Fielderz' AI-Powered Creative Brain

Using upspring, Fielderz gained access to a full suite of creative intelligence capabilities:

  • Deep AI Analysis - Granular, automated breakdowns of creative performance including hooks, messaging, pacing, and visual impact.
  • Instant Reports - Beautiful, client-ready reports generated in seconds - no more late nights building decks.
  • Competitive Research - Access to a rich ad library with AI-powered search and tagging to benchmark and inspire.

The Impact

With upspring, Fielderz didn't just improve internal workflows. They transformed how they present to clients - and how clients perceive them.

  • +25% Client Retention - Sharper insights and faster delivery helped Fielderz build trust and keep clients longer.
  • Enterprise-Level Presence - A lean team now shows up with the analytical firepower of agencies 10x their size.
  • Faster Creative Cycles - Insights that once took days now take minutes - freeing time for strategic thinking.

In Their Words

"upspring gives us the kind of depth and polish that used to require a full analytics team. Now we walk into pitches with insights our competitors can't match."

Takeaway

You don't need a bigger team to compete with bigger agencies. You need smarter tools. upspring gives lean, ambitious teams the creative intelligence to punch above their weight - and win.