Upspring for Claude

Bring ad creative intelligence into every Claude conversation

Research what competitors run and why it works, map winning creative patterns in any market, and — with your ad accounts connected — put your own performance next to the market's. All grounded in real ads, already analyzed into text Claude can reason about.

What it is

Upspring analyzes Meta ads into structured, readable intelligence: labeled creative dimensions (hook archetype, persona, persuasion mechanism), verbatim hooks, full creative narrations, and landing-page context. The Upspring connector gives Claude direct access to that intelligence — so instead of Claude guessing about advertising, it answers from analyzed creative.

Two kinds of questions, one connector:

  • Market questions — “What's winning in skincare ads right now?” Claude searches the analyzed corpus, ranks by real audience signals, and explains the creative patterns with verbatim examples.
  • Your questions — “How did our ads do last month, and how do we compare?” With your ad accounts connected in Upspring, Claude reads your actual performance (spend, ROAS, CPA) and your creative patterns alongside the market's.

Setup (2 minutes)

  1. 1

    Have an Upspring account

    The connector uses your existing Upspring login and workspace — sign up at upspring.ai if you're new.

  2. 2

    Add the connector in Claude

    In Claude, open Settings → Connectors, find Upspring in the directory, and click Connect.

  3. 3

    Approve access

    You'll be sent to Upspring to sign in and approve the connection on a consent screen, then choose which workspace to connect.

  4. 4

    Ask away

    Claude now has the Upspring tools available in your conversations — it uses them automatically when your question calls for ad intelligence.

To disconnect at any time: remove the connector in Claude's settings — this immediately revokes Upspring's access tokens.

What Claude can do with Upspring

Research any market's creative

Search and filter analyzed ads by market, category, format, and creative dimensions; see what's winning by real audience signals; get share-of-market distributions.

Break down any brand's strategy

A full creative playbook per advertiser: their signature angles, personas, hook themes with verbatim examples, top ads — plus what people say about the brand on Reddit, when available.

Compare brands head-to-head

Divergences, whitespace (what one brand does that the other doesn't), and shared cultural trends between any two advertisers.

Deep-dive individual ads

The complete textual record of any analyzed ad: scene-by-scene narration, claims, voice, hook, offer, and landing-page context — everything needed to understand a creative without watching it.

Find similar ads

From a reference ad, a description, or an image/video URL — surface lookalikes from the corpus.

Read your own performance

With connected ad accounts: account summaries, per-ad performance sortable by any metric (spend, ROAS, CTR, CPA, hook rate…), your top ads, your creative patterns, and your brand profile.

Extend coverage

If a brand isn't analyzed yet, Claude can find it and request onboarding — new brands are typically ready within minutes.

Example prompts

  • “What hooks are winning in skincare ads right now?”
  • “Break down Tatcha's creative strategy.”
  • “Compare Rippling and Deel's ad approaches — where's the whitespace?”
  • “Show our top 10 ads by ROAS last quarter and what they have in common.”
  • “How does our creative style compare to what's working in our market?”
  • “Find ads similar to this one and tell me what they share.”
  • “We're launching a greens powder — what creative patterns should we test?”

FAQ

Do I need a paid Claude plan?
The connector works wherever Claude supports connectors. You need an Upspring account.
What can Claude see?
Only what your Upspring account can see: the analyzed ad-intelligence corpus, plus your own advertising data if your workspace has connected ad accounts. Claude's requests reach Upspring as structured tool calls — Upspring never receives your Claude conversations. Privacy Policy.
Does the connector change anything in my ad accounts?
No. The connector is read-only toward your advertising — it cannot create, edit, or launch campaigns.
Which ad platforms are covered?
The competitive corpus covers Meta ads. Own-ads performance covers the ad accounts you've connected in Upspring.
Something's not working.
Contact us at info@upspring.ai — include what you asked Claude and roughly when.